(Bad Design) The logo for the newly Los Angeles Chargers is absolutely terrible. Gestalts principle of similarity is in full effect on this one. As you can see, my beloved Chargers completely copied the LA Dodgers logo. Gestalts principle of similarity talks about how a perception lends itself to seeing stimuli that physically resemble each other as part of the same object. Now I think I speak for everyone when I say the resemblance of these two logos are uncannily identical with the exception of the Chargers blue being a little darker and the end of the L turns into part of a bolt.
(Good Design) Now this photo I chose as a representation of the San Diego Chargers logo is beautiful. Gestalts principle of proximity is applicable to this design. Part of the principle of proximity refers to the way smaller elements are "assembled" in a composition. This photo portrays 3 elements assembled together to compose one logo which represents a professional football team. The principle of proximity also talks about how grouping words also changes the visual and psychological meaning of the composition in non-verbal ways unrelated to their meaning. Now when you see this picture as a whole, I think the meaning of the words relate to the actual meaning for the example I chose only because "San Diego" and "Chargers" are exactly what they used to be called and represent. Beyond that, this is a really cool picture though. The design this artist used was unique the way he made the words look metallic and glossy. It really creates somewhat of a 3D effect and most importantly its original and doesn't resemble any other teams logo . The background to me looks like it could be a water type of texture which also relates to the logo itself seeing as that San Diego is well known for their beaches.
